Barclays Graduate Banking

Market Analysis & Campaign Strategy

Market and Target Audience Research

  • Phase 1: Understanding Existing Market

  • Market Positioning Overview

  • Direct Competition

  • Indirect Competition

  • Existing Solution - Overview

  • Existing Solution - Case Study

  • Phase 2: Understanding Audience

  • Target Audience Overview

  • Target Audience Segment

  • Audience Personas

  • Possible Engagement Channels

Campaign Pitch Deck

  • Graduate Accounts for Barclays Bank

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Campaign Big Idea

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Target Engagement

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Platform for Engagement

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

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  • Campaign Graphics

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  • New List Item

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  • Campaign Strategy: Timeline

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  • Campaign Strategy: Budget

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  • Measuring Impact

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