Nonprofit Branding
Website Development and Visual Identity
Content Structuring
Understanding Mission
The first step in this project involved meeting several times with organizational leadership to get a clear understanding of the mission and intended messaging before moving forward with information structuring.
Gathering Inspiration
Together, we compiled references to websites that serve similar organizations and went through what we found effective and what we wanted to include or leave out of our own site.
Reviewing Existing Materials
I spent time reviewing existing slide decks to begin drafting informational structuring systems.
Audience in Mind
parents
teachers
administrators
Content Goals
Accessibility of research backing
Emphasis on organizational impact
Encouragement of involvement
Result
Compiled and structured information on organizational structure, mission, approach, impact, and ways to get involved. Copy is ready to be incorporated into web formatting
Visual Brand Development
Translating Rough Ideation part 2
Translating Rough Ideation part 1
Image Sorting and Selection