Pitch Deck Intro Video Rebrand

Prompt

Rebrand the video clip that introduces the Sun Life brand at the start of sales presentations and is used across all departments company-wide to fit updated branding standards.

Stage 1: Photoshop

First, I found and edited Adobe Stock photos to fit brand visual standards. I then compiled them into one file, matching the size and file type requests.

Save all images as files compatible with individual After Effects animations.

Vision

Portray Sun Life as a mosaic of people from different backgrounds, all coming together to make one whole.

Brand Imagery:

Warm rays of light, distinct shadows, candid photos of diverse people and environments

Stage 2: After Effects

First, I imported images and organized layers and placement in After Effects. I then used keyframes to adjust the opacity over time.

Finally, I animated the Sun Life logo to appear over a background of similarly oriented rays of light and timed its appearance with the disappearing images. 

Animation Direction

Images fade in and out across the screen as the background lightens, creating the appearance that the images are bringing rays of light with them.

Relevant Problem

Many moving parts to consider with the goal of smooth and seamless animations can be incredibly time-consuming.

Solution

Streamline my workflow by creating keyboard shortcuts and watching online tutorials to become more familiar with the After Effects interface and customize my own workspace

Impact

The final video is reviewed by the company-wide marketing department at a meeting and is enthusiastically approved for use. This intro video is implemented by Sun Life Employees and Partners in all departments across the U.S.